Matcha in the mainstream

I was vacationing in sunny CA last week, hanging out at a 55+ mobile home community by the beach with my family. I picked up a copy of Woman's World magazine in the community reading room, and was surprised to find an article on Matcha in between the Coconut Easter Bunny Cupcake recipes and the obligatory new weekly diet plan. (Another random thing I noticed about this magazine is the very generous use of exclamation points - every single sentence has one - but I digress, it's still a leisurely read).

Anyway, I was pleasantly surprised to see the following in the 4/25 issue:

"Enjoy more energy every day! Sip matcha green tea!"

It went on to say that according to the American Journal of Clinical Nutrition, "drinking four cups daily can increase your endurance by 24% after just 10 weeks". Because you are drinking the entire ground tea leaf by consuming matcha, you are also ingesting approximately 10 times more nutrients than with regular green tea. It's no surprise that you would get an extra boost from that.

You don't have to do the whole ceremonial ritual in order to get your matcha. You can add a cooking grade matcha to your smoothies, or to a shot of OJ or soy milk. There are so many possibilities for enjoying a delicious and nutritious serving of matcha. It's nice to see it in the spotlight more and more.